It seems that the subject of memory is an inexhaustible source of inspiration. Powerful insights that everybody can relate to lead to powerful communication that if executed properly can lead to awards. The insight of precious life moments that are suddenly gone forever in a missing person alert style outdoor campaign and a list of unwanted memories one would gladly get rid of if given a choice led to two more distinctions at ERMIS AWARDS 2022 for our already much awarded work for Alzheimer Athens.